This privacy policy covers how Prestbury Travel Ltd. treats personal information that they collect and receive.
1. Who We Are
Prestbury Travel Group is a UK-based travel company offering tailor-made luxury holidays. This privacy policy applies to all brands under the Prestbury Travel Group umbrella and to the website www.prestburyworldwide.co.uk.
2. What Information We Collect
a. Information You Provide Directly. When you book, enquire, or interact with us, we may collect:
- Full names of all travellers
- Contact details (email, phone, address)
- Passport details
- Billing and payment details
- Travel preferences
- Special requirements (e.g. dietary, medical, mobility needs)
- Marketing preferences
b. Information We Collect Automatically Via our website, we collect:
- IP address, browser type, device information
- Pages visited and time spent
- Cookies and other tracking data (see Section 6)
c. Third-Party Feedback and Review Data
After you book with us, we may invite you to leave a review through trusted platforms such as Feefo. This may involve sharing your name, email, and booking reference. Feefo acts as a data processor on our behalf solely for the purpose of collecting verified customer feedback following your booking experience.
3. Why We Collect Your Information
We use your information to:
- Process bookings and manage travel arrangements
- Communicate about your enquiry, booking, or itinerary
- Customise your travel experience based on your preferences
- Send updates and marketing communications (if you’ve opted in)
- Improve our website and customer experience
- Collect feedback via trusted review providers like Feefo
- Comply with legal requirements (e.g., security or immigration obligations)
- Support marketing and advertising via platforms like Meta (Facebook, Instagram) and Google
4. Who We Share Your Data With
We only share your personal information where necessary and with trusted third parties, such as:
- Airlines, hotels, ground agents, and transport providers
- Payment service providers (for secure transactions). Payments made on our website are securely processed through a third-party provider, with only necessary transaction details retained
- Government or regulatory bodies where required by law
- Feefo (for collecting post-booking reviews)
- Marketing and analytics platforms (e.g., Google Analytics, Google Ad words, Meta Pixel, Meta Conversions API)
4a. Advertising and Analytics
We use:
- Meta (Facebook/Instagram) to show relevant ads, retarget website visitors, and create lookalike audiences
- Google Analytics to analyse website usage and improve user experience
We may share data such as your name, email, booking actions, and technical details (e.g., IP address). You can manage your ad settings via:
- Facebook Ad Preferences
- Google Analytics Opt-Out Tool
5. How We Use Your Data for Marketing
We’d love to keep you updated on our latest offers, travel ideas, and brochures.
You can opt in to receive:
- Email newsletters and special offers
- Printed brochures and seasonal updates
- Social media content and personalised website experiences
You can opt out at any time by:
- Clicking “Unsubscribe” in our emails
- Emailing us at discover@prestburyworldwide.co.uk
We never sell or trade your data to third parties for their marketing.
6. Cookies and Website Tracking
Cookies help us improve your browsing experience. We use cookies to:
- Understand website traffic and user behaviour
- Remember your preferences (e.g. destination interests)
- Prevent popups or repeat messages
- Deliver tailored ads via Meta and Google
You can manage your cookie settings through your browser. Disabling cookies may affect website functionality.
We also use third-party cookies for:
- Analytics (Google Analytics)
- Advertising (Meta Pixel, Google Ads)
- Reviews (Feefo)
7. Your Data Protection Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate or incomplete information
- Request deletion of your personal data (in certain cases)
- Restrict or object to how we process your data
- Receive your data in a portable format
- Withdraw consent for marketing at any time
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been misused. Visit www.ico.org.uk for more information.
To exercise your rights, contact us at:
discover@prestburyworldwide.co.uk
Prestbury Travel Group, 27 Park Lane, Poynton, Cheshire SK12 1RD
We aim to respond within 30 days.
8. How We Keep Your Information Safe
We use organisational and technical safeguards to protect your personal information from:
- Unauthorised access
- Accidental loss
- Disclosure or misuse
9. How Long Do We Keep Your Data
We keep your data only for as long as needed:
- To fulfil your booking or enquiry
- To meet legal and regulatory obligations
- To manage feedback or handle complaints
You can request that we delete your information, subject to our legal obligations.
10. Call Recording
All calls are recorded for training and security purposes. Recordings are securely stored and retained for up to 12 months. Our lawful basis for recording is our legitimate interest in staff training, service quality, and security.
11. International Data Transfers
In some cases, your personal data may be transferred to and stored in countries outside the United Kingdom or the European Economic Area (EEA), including destinations that may not provide the same level of data protection as the UK.
Where such transfers are necessary — for example, to overseas hotels, airlines, ground handlers, or third-party technology providers — we ensure that appropriate safeguards are in place to protect your data. These safeguards may include:
- Standard Contractual Clauses (SCCs) approved by the UK Government or European Commission
- Data processing agreements with strict privacy obligations
- Transfers to countries deemed to provide an adequate level of protection by the UK Government
If you would like more information about these safeguards, please contact us at:
discover@prestburyworldwide.co.uk
12. Updates to This Policy
We review and update this Privacy Policy to reflect changes in law, regulation, or our services. The current version is always available on our website with the date of the latest update.
Last updated: 29 May 2025
13. Contact Us
If you have questions about this Privacy Policy or how your data is handled, please contact:
Prestbury Travel Group
discover@prestburyworldwide.co.uk
27 Park Lane, Poynton, Cheshire SK12 1RD
